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Meet the writers contributing to New Rules for Work Labs

Elise Keith

Elise Keith

J. Elise Keith is the founder and CEO of Lucid Meetings, a meeting innovation company dedicated to making it easy for teams to run successful meetings every day. In 2020, Lucid Meetings was recognized as one of the top 10 global influencer brands on the topic of remote work and virtual meetings. In 2023, Elise and David Mastronardi from the Gamestorming Group joined forces to host the New Rules for Work experiment, a four-part program examining how a meeting's location and technology impact team creativity. Elise is the author of Where the Action Is: The Meetings That Make or Break Your Organization, and a frequent media guest and speaker on the topic of meeting culture. She works with clients from across sectors and regions. Sample clients include IKEA, Under Armour, Intel, City of Portland, Harvard Business School, Logitech, ICANN, Conservation Colorado, WorkDay, and more. Her work has been described as "deep," "golden," "surprising," and "way more fun than I thought I'd have in a meeting about meetings."

David Mastronardi

David Mastronardi

Unleashing the teams and leaders of the future by turning insights into action.

New Rules for Work Labs

Unleashing the teams and leaders of the future by turning insights into action.

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